Too many evangelicals and religious conservatives are too preoccupied with values and faith and pay no attention to competence. We don’t apply this approach to anything else in life, including choosing a pastor.

Mark DeMoss, former chief of staff to Jerry Falwell and now a leading Christian public relations executive, as quoted in Steven Waldman’s article on Beliefnet, Sarah Palin: A Big Gamble for Religious Conservatives.

Via digby on hullabaloo.